The custom shop is home to fender s most skilled and talented builders. For nearly 20 years since 1965, fender was owned and operated by cbs. We are committed to meeting the needs of our customers offering an incomparable shopping experience. Page 2 for since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen fender custom shop page 2 exeter showroom closed, online shopping still open. Among a number of consumers, it was a common thought that the brand had lost some of its luster over the years, and declining profits reflected that.
More than 630 images illustrating the first master builders and their humble beginnings through the many changes up to. Though you would hardly know it from the outside, hidden behind a nondescript door at the back of the building is the guitar players idea of a dream factory. Fender the dream factory limited edition custom shop. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition.
Shop fender electric guitars, acoustics, bass, amps and more. Get the guaranteed best price on biographies like the fender the dream factory. For those who are fender obsessed and love the contours, the feel and the sounds of fender guitars, author tom wheelers latest book, the dream factory. The fender custom shop is affectionately known as the dream factory and its quite true.
The 2015 namm show features eight stunning masterpieces that showcase the craftmanship, artistry and excellence of the dream factory. Discover the sound of fender, the spirit of rocknroll since 1946. Stay true to the classic custom shop vibe with this simple yet comfortable tshirt sporting the dream factory s traditional chevron logo. During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. The fender custom shop is proud to introduce five striking models to its 2012 limited collection. No spec that the music zoo has ever requested has been off the table. Shop electric guitars and more at the original home of tone maken music. The fender custom shop is where you go if youre looking for an instrument that is truly special. New to the collection is the 1963 heavy relic stratocaster, which offers upgraded features and. Strings by mail the dream factory fender s custom shop hardcover within a 10 by 10 deluxe slipcase author. We are very excited to welcome the fender custom shop to the music emporium.
The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry. Have a look at the video clip below for some fantastic rare footage of the fender guitar factory in the late fifties. Hal leonard dream factory fender custom musikhaus thomann. The artisans at the dream factory put their imaginations to work with a pair of. The custom shop embodied a new attitude at fendera commitment to responsiveness and to meeting the needs of the customer, be it a clapton, a beck, a vaughan, or the man on the street. Last week, fender released its second short documentary as a part of the dream factory series, which explores the journey of the unique guitars built at the fender custom shop from rare materials to artist collaborations, the dream factory series is peering behind the curtain of the forefront of guitar building. Deemed the dream factory by some, the custom shop is where a small group of elite master builders make some of the most incredible guitars in the world. Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. They had guys from fender including the head of the fender uk custom shop and they gave me a goody bag with the book and a t shirt when i bought a guitar at the end of the evening. Fender custom shop electric guitars musicians friend. Sep 14, 2017 in between a fender production instrument that one can purchase from a dealer and a fender custom shop instrument, is the fender mod shop. For the true players out there, there is no better fender to own than one bearing the custom shop.
Fender custom shop the dream factory limited edition with coa sealed new. This reputation and nickname has been earned for building limited edition guitars and amps for some of the greatest players to. Every year, the fender custom shop master builders seem to raise the ante with their unique oneoff custom builds. The dream factory, the amazing story of the people behind the.
Fender 0995501016 the dream factory, custom shop, wheeler. Tom wheeler this third in a series of hardcover books. Fender custom shop by tom wheeler hardbound with box guitar reference hal leonard publishing this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. The mod shop opened its doors in june of 2016 and is fenders online digital design studio where users can directly create and customize their instrument from a variety of options otherwise not available on standard offtheshelf models.
Legendary tones fenders mod shop expands for summer and. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and. My feedback is perfect and i usually ship the same day payment is received. Known as the dream factory and home to fenders master builders, the custom shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including jimmy page, eric clapton, jeff beck, merle haggard and stevie ray vaughan. I could be wrong but i think they started producing john page era cs strats in 1992, that is about the earliest ive seen. Nach beliebtheit sortieren, nach durchschnittsbewertung sortieren, sortieren nach neuesten, nach preis sortieren. Fender custom shop pushes the dream factorys boundaries. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted.
If you can dream it, the fender custom shop can build it. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. The dream factory fenders custom shop strings by mail. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. In episode 2 of this fender custom shop series, master builder carlos lopez tells the story of the marauder an experimental 60s offset the world wasnt ready for until now. Fender mod shop allows players to select the look, feel, and sound of their instrument by choosing from one of four fender modelsthe telecaster, stratocaster, precision bass or jazz. Learn how the fender custom shop, originally intended to book. Celebrate the dream factory the fender custom shop with this work shirt bearing the classic chevron logo on the left chest and an eagle logo on the back. The dream factory by ross haines fender custom shop. The dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop.
Learn how the fender custom shop, originally intended to employ just two master craftsmen. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. The dream factory documentary takes us inside fender s custom shop, nirvana for guitar lovers by clayton webster since its beginnings in 87, the fender custom shop has been a whirlwind of creative energy, concentrating the best minds and hands in the guitarbuilding game. Welcome to the dream factory, the epicenter of guitarbuilding innovation. Ultrarare fender marauder offset reimagined with a. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians. The fender custom shop, known as the dream factory, is capable of building the guitar of your dreams. Fender the dream factory limited edition custom shop book. Design your own guitar and providing you have the money theyll make it a reality. Many of us started our guitar playing journey on fender guitars and we certainly noticed all of our idols playing them so to be able to work with the dream factory in ca and spec out our perfect fender guitars. Take a 10minute journey through the dream factory aka fender s custom shop and maybe have a little cry about the fact that you dont work there the idea for the dream factory came out of a trip ross took to the fender custom shop while scouting for another shoot.
The clip was shot inside fenders original fullerton, california, home in 1959, according to the uploader, a filmrestoration company called cinepost. As he puts it, when we walked in we were blown away. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factory every day. Shop fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Seriously, i think they both make great highend guitars, but if i want a strat, im buyin an anderson or suhr or tyler, if i want a les paul, im buyin a prs.
Fender 0995501016 the dream factory, custom shop, wheeler wheeler, tom on. The dream factory fender custom shop book hardcover. John page supposedly started the custom shop at fender, i think from like end of the 80s into the mid 90s. Each of the special guitars and basses that appear below is a meticulously created and finely crafted embodiment of what the custom shop is all aboutthe very best of fender s best. Finally, your guide will escort you into the dream factory the worldfamous fender custom shop for an unprecedented firsthand look at the creation of the. Why buy a fender custom shop guitar from sweetwater. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. One of fenders rarest instruments ever and how its made. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and. Its just an incredible wonderland of vintage machines and. Housed within the fender headquarters in corona california, the fender custom shop is known as the dream factory. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop. Apr 21, 2017 the dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop.
The fender custom shop proudly presents its 2014 collectionone of the most remarkable offerings yet from the talented craftsmen of the dream factory. Fender custom shop the dream factory limited edition. The video below is a demonstration of what the fender custom shop concept is all about. Staff and tom wheeler 2012, hardcover at the best online prices at ebay. Fender custom shop, offers up the comprehensive story of the now legendary fender custom shop, complete with its compelling history, a vast series of stunning and informative illustrations and photos, highlights on some very cool cs axes. Watch as fender staff in the wood mill, metal shop, final assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. John page custom shop 60 strat fender stratocaster guitar forum. The dream factory documentary takes us inside fenders. In 1965, leo sold the company to cbs and two disastrous decades followed, with questionable design changes to classic models and an. This third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. The fender custom shop is the dream of many a guitar player. Fender custom shop building the marauder dream factory. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler.
Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. Shop fender custom shop and more at the original home of tone maken music. The les pauls out of the fender custom shop are as bad as the strats out of the gibson custom shop. Hal leonard dream factory fender custom thomann osterreich. Features screenprinted work shirt logo graphic on front and eagle logo graphic on back 100% cotton care instructions. We pride ourselves on some of the coolest fender custom shop store exclusives around. Learn how the fender custom shop, originally intended to employ. Finely crafted guitars and basses created by artists, for the artist. Get a low price and free shipping on thousands of items.
Custom shop builders are completely dedicated to their artpart craftsman, part artist, part music fan and, more often than not, part mad scientist. Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. In episode 1 of this new series, fender s connections to automotive manufacturing are explored as principal master builder ron thorn and saleen automotive founder steve saleen tell the story of stratocaster 1 a carbonfiber strat designed to complement the saleen 1 supercar. Search for library items search for lists search for contacts search for a library. The dream factory fender custom shop hal leonard online. Founded in 1987, we have watched the custom shop evolve over the years and become a true industry leader. Its a unique look into the early days of the iconic american guitar maker, and it even features shots of leo fender, freddie. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business.
Any orders received during the level 4 lock down period will be fulfilled as soon as possible. The dream factory, the amazing story of the people behind. Does anyone else find fenders custom shop instruments very. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it. Apr 06, 2017 the dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. The fender mod shop was on display at the 2017 winter namm show and allowed guests to enter an immersive digital studio experience and design their dream guitar. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Indeed, features and production techniques that were devised in the custom shop for the greats sometimes found their way to fenders lowerprice production. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars.
In nearly 600 pages, we learn the fascinating tale of the acclaimed fender custom shop and its illustrious artisans. Great coffee table book about some of the greatest guitars every produced. All brand names and logos such a fender guitars, gibson guitars, prs, paul reed smith, music man, ernie ball, rickenbacker, martin guitars, taylor guitars, etc. Dec 04, 2011 the dream factory fender custom shop series. The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. I realize i took the high end fenders but the regular custom shop models are also very expensive compared to their boutique made counterparts. From the eccentric to the exotic, the fender custom shop pushes the boundaries of possibility, with classic fender design in mind. Fender custom shop introduces new custom collection fender s dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz.
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